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« The missing link between iOS and Minority Reports: Mac OS | Main | The 7 main costs in apps development »
Wednesday
Aug112010

The secret of the very simple software apps

As users of software applications we want simplicity. We want minimalist applications that solve our problems with just a few clicks. Or even better, with only one click.

How can a software application respond in that way? We have three ways:

Your apps are watching you

  • An exceptionally well designed application (Apple style)
  • Ultra-specialized small apps
  • Applications that know the users needs before hand

There used to be a time where the only one way to design a product according to the user needs, was paying for very expensive a market research. But in the time of Social Media the consumers change so fast, that market researches are already outdated even before they are finished.
So software applications of any nature must have a way to research the market quickly and react accordingly. Hence, apps must go ahead and study the user behavior. As more details engineers are able to collect from the end users, more simple and successful the apps will potentially become.
But there has to be a limit. Because one thing is learn from the users to simplify application designs, and another very different thing is to spy them to improve your spamming targeting.
Bottom line: the reason why Google gives you the correct search result within the first page is because they are watching you. Is it good? Is it bad? I really do not know, but I really enjoy the idea of a software application able to give me such simple, good and powerful service.
Do you have any other thoughts? Please leave me your comment!

Photo: PSD.

 

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